How to optimise your website's images to improve SEO

Steps to follow to optimise your website's images and achieve better SEO positioning

Image optimization is currently one of the best ways to improve SEO for a website. Many SEO experts focus solely on content optimization and overlook the importance of images. In this article, we'll discuss the importance of optimizing images to improve SEO and provide practical tips for doing so.

Why Image Optimization is Important

When it comes to SEO, many experts focus on content optimization; however, images are also important. In fact, images are one of the main causes of slow-loading web pages, which can negatively impact search engine rankings.

Furthermore, search engines cannot read the content of images, but they can read their alternative text or "alt text." If an image's alternative text is not optimized, search engines won't be able to understand the content of the image, which can negatively affect search rankings.

Tips for Image Optimization

Here are some practical tips for optimizing images on your website:

1. Use High-Quality Images

It's important to use high-quality images that look good on any device. Ensure that images have adequate resolution to look good on high-definition screens.

2. Compress Images

Compressing images is important so they don't affect page loading speed. There are many online tools available for compressing images without losing quality.

3. Optimize Alternative Text for Images

Alternative text or "alt text" is a description of the image that appears when the image doesn't load properly. It's important to optimize alternative text for images so search engines can understand the content of the image.

4. Use Descriptive File Names

Use descriptive file names that contain relevant keywords. This will help search engines understand what the image is about.

5. Use Images Relevant to Page Content

It's important to use images that are relevant to the content on the page so search engines can understand what the page is about. Using images that are not related to the content can negatively impact search rankings.

Conclusion

In summary, image optimization is an important part of website SEO optimization. Use high-quality images, compress images, optimize alternative text for images, use descriptive file names, and use images that are relevant to page content. By following these practical tips, you can improve your website's search engine rankings. Don't hesitate and start optimizing your website's images today!